Email marketing (sometimes referred to as EDMs) is an effective way of re-engaging your existing customers or website visitors by sending them targeted and relevant messages straight to their inboxes. This form of marketing is a great technique for businesses that have repeat customers and helps nurture leads for products and services that have long lead times such as real-estate and cars.

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See when your customers opened the email, whether they then clicked on a link, if they made a purchase, browsed your website or ignored it.

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