Inbound marketing encompasses a wide range of marketing initiatives and tools you can integrate into your businesses’ overall marketing plan. When integrated, it is designed to turn a stranger of your business into a promoter and advocate of your brand or product.
An inbound marketing strategy is centered around earning – rather than buying a person’s attention- through the creation and implementation of a content marketing strategy, integrated with other initiatives like social media marketing, lead capture, marketing automation and Search Engine Optimisation. When implemented, the strategy is designed to attract users, convert those users into leads, close those leads into customers and finally delight those customers and turn them into your promoters.
Inbound helps drive your business or product to the forefront of your ideal customer’s mind when they are looking for a solution to a problem your business can solve. The marketing you create and leverage becomes more useful and relevant to your prospects and your customers, which means attracting more qualified leads and nurturing lifetime customers.