Our specialist team will work closely with you to implement a pay per click advertising strategy that will identify where your most valuable customers are searching or browsing online and ensure your product and unique selling propositions are seen

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How does Pay Per Click Advertising work?

Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google AdWorlds and Bing Ads, it’s also a popular advertising payment methods on platforms such as Facebook, LinkedIn and Apple iAds.

When you advertise, you are only charged when a user clicks on your specific ad. The amount you’ll need to pay per click is dependent on a large number of factors including the audience you are targeting, the competiveness of a certain keyword you are going after, the historical performance and relevance of your ad and more. The cost of a click can range anywhere between a couple of cents per click to over $100 per click.

Advantages of working with QuickSticks

  • Team of hand-picked, passionate, data driven marketing experts.

  • Clear, insightful reporting.

  • Easy to understand communication at all times.

  • Ongoing catch ups and work in progress meetings.

  • Collaborative approach to achieving YOUR digital marketing goals (not ours).
  • Early access to Google product betas.

  • Ongoing education and training for you and your team (if required).

  • We look at your bigger picture business goals as opposed to just the pay per click advertising silo.

  • Access the different specialisations of over 70+ marketers as opposed to a single individual.

Types of Pay Per Click Advertising

Google AdWords

We can help you implement a Google AdWords strategy that will allow your business to have instant
visibility amongst your target market when they search for your products or services on Google.

Once we have identified your target market, we will identify the types of keywords they are searching for, develop landing pages on your website with useful content and identify the call to actions that will encourage your target market to enquire.

Facebook advertising

Facebook as a social advertising platform is a great way to drive traffic to your page. Using Facebook
cost per click advertising, we can help you reach out directly to your target market and encourage
them to engage with your brand.Remarketing (or Retargeting) serves as an important strategic component of any businesses’ advertising efforts by driving sales activity, increasing registrations, promoting

Display Advertising

If you are looking to extend the reach of a larger marketing campaign or to generate demand or brand awareness for a new/unknown product or service, display advertising is definitely for you.
awareness of your brand or driving your return on investment. It allows you to target past website visitors based on their specific website behaviour which means you can craft very

Remarketing

Remarketing campaigns are used to target users who have previously visited your website or landing
pages to cross sell, up sell, remind or incentivise them. specific, tailored messages and offers to attract groups of people who are most likely to resonate with your brand and purchase your products or services. 1

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